Workshop - Establishing Your Brand and Growing Your Business: Marketing & PR

The last workshop will teach you how to develop a marketing plan and devise the best strategies to promote your restaurant. We will discuss the importance of creating a strong brand image and reinforcing it through menus, signage, interior décor, and customer service. We will also look at ways to use social media, like Facebook, Twitter, and Instagram, to promote menu items and establish brand ambassadors. Finally, we will explore traditional marketing tactics like advertising and public relations.