Workshop - Successful Marketing in the Google Ecosystem

Google provides a variety of tools and methods you can use to promote your business and drive sales. But how do all of these elements work together, and what are the best ways to utilize them successfully? Join Jason  Abrahams, Vice President of Marketing for Root3 Growth Marketing, as he covers the tips and best practices for navigating through some of the most powerful marketing tools in the digital world: the Google Ecosystem.Topics include: picking relevant keywords and optimizing your site for SEO, Adwords campaigns: Making the right bid, measuring results from Adwords in Google Analytics, and understanding how to use Google + for business.